Fields guide
Use this matrix to pick fields and validations for outbound, email, and paid activation paths.
| Use case | Fields to use | Additional validation | Notes / resources |
|---|---|---|---|
| B2B outbound call |
SKIPTRACE_B2B_WIRELESS
SKIPTRACE_B2B_LANDLINE |
For better accuracy use SKIPTRACE_B2B_MATCH_BY: COMPANY_ADDRESS — ensures the online profile matches offline address. | Only use skiptrace B2B fields; do not use online data fields for outbound calls. |
| B2B cold email |
BUSINESS_EMAIL
BUSINESS_EMAIL_VALIDATION_STATUS = Valid (ESP) |
Optionally filter BUSINESS_EMAIL_LAST_SEEN within ~30 days for fresher ESP signals. | Validation means real, active inbox. Some providers require extra verification — run third-party validation only on Valid (ESP) rows. |
| B2C outbound call |
SKIPTRACE_WIRELESS_NUMBERS
SKIPTRACE_LANDLINE_NUMBERS
DNC = N (or no Y) |
Tighten with SKIPTRACE_MATCH_BY: NAME, ADDRESS so online/offline addresses align. | — |
| B2C outbound email |
PERSONAL_EMAIL
PERSONAL_EMAIL_VALIDATION_STATUS = Valid (ESP) |
Optionally PERSONAL_EMAIL_LAST_SEEN within ~30 days. | — |
| Direct mail |
SKIPTRACE_ADDRESS |
Use SKIPTRACE_MATCH_BY: NAME, ADDRESS for stronger postal matches. | — |
| Facebook (Meta Ads) |
(Sha256)(PERSONAL_EMAIL)(BUSINESS_EMAIL)(MOBILE_PHONE)|(SKIPTRACE_WIRELESS_NUMBERS)(SKIPTRACE_LANDLINE_NUMBERS)Plus: First name, Last name, Gender, Age, State. |
— | — |
| Google / YouTube Ads |
SHA256_PERSONAL_EMAIL |
— | — |
| Programmatic ads |
SHA256_PERSONAL_EMAIL |
— | — |