Your audiences can include people and companies who have not visited your website.
Audiences sync directly to Meta. 365Leads provides ready-to-load audience files. You upload them to Google Ads and LinkedIn. Programmatic ad networks receive audience output.
Start with recent research.
Audiences reach back up to 10 days at the start.
New data arrives daily.
From research topics to ad audiences.
Choose what you sell.
Start with the product or service you want people to consider. Choose research topics that describe it.
Define each audience.
Group topics by the product or service they relate to so each audience has a clear purpose.
Review the research.
Check that each topic relates to what you sell and the people you want to reach.
Prepare delivery.
Choose the ad account for each audience. Assign responsibility for file uploads where the platform requires them.
Write ads that fit the research.
People research products for different reasons. Use the topic to decide what your ad should explain.
| Research | Example topic | What the ad can explain |
|---|---|---|
| Learning the basics | What a type of product does. | How the product helps with the problem. |
| Comparing options | Differences between product types. | What you sell and who it suits. |
| Researching suppliers | What a supplier offers. | Product details and how to contact your business. |
Research shows interest in a topic. It does not prove that a person is ready to buy today.
Use each audience in a campaign.
Plan for first-time visitors.
Make sure the landing page explains your offer to someone who has not encountered your business before.
Review records in a spreadsheet.
Google Sheets has direct sync for teams that work with records in a spreadsheet.
Choose a destination page.
Link the ad to a page about the product or service featured in the campaign.
Review the results.
Use your ad reports and CRM to see how people respond to each campaign.
Include website visitors in sales review.
Visitor Intelligence uses a snippet on your website to identify visiting people and companies when the match is confident. Some website matches identify only the company. Not every website visitor is identified.
Starter, Growth and Enterprise include Enrichment, which adds company and role details. Send records to HubSpot and HighLevel through automated workflows or export.
Bring the product and buyers you want to reach.
- The product or service you want to advertise.
- The topics buyers research when comparing what you sell.
- The buyers and markets your business serves.
- The ad platforms and CRM your team uses.
- The company and role details your team needs for follow-up.
A few good questions.
Yes. The individual audience list holds up to 5,000 contacts. It is billed monthly.
Yes. Initial setup is included with every package.
Starter includes up to 10,000 leads a month. Growth includes up to 30,000. Enterprise is scoped to confirm fit.