Some website matches identify only the company. Not every website visitor is identified.
Starter, Growth and Enterprise include Enrichment with company, industry, size, location and role details.
How it works.
Add the code once.
A small snippet of code on your website enables visitor identification. Initial setup is included with every package.
Review matched visitors.
Check whether a website visitor record identifies a person, a company, or both.
Choose who fits your buyers.
Review the available company and role details to decide which records need follow-up.
Send records to your CRM.
Use automated workflows or export to send records to HubSpot and HighLevel.
Review the matched record.
| What you can review | What it helps you decide |
|---|---|
| A person or company visiting your website, when confidently matched | Whether the record belongs on your follow-up list. |
| Company details added with Enrichment | Which business the record describes. |
| Industry details added with Enrichment | Whether the company is in a market you serve. |
| Company size added with Enrichment | Whether the company fits the businesses you sell to. |
| Location added with Enrichment | Which sales territory the company belongs to. |
| Role details added with Enrichment | Which roles are relevant to the product or service you sell. |
Use the available identity.
A website visitor record may identify the company without identifying an individual. Check which identity is available before selecting someone for follow-up.
Add the snippet to your website.
WordPress.
Add the snippet through your theme or a header plugin. It should load on the public pages.
Shopify.
Place the snippet in your storefront theme. Your website team confirms placement for headless builds.
Webflow and no-code sites.
Use site-wide custom code or add the snippet to the landing pages you want to cover.
Custom and headless sites.
Load the snippet in the root layout or shared template. Your developer confirms placement.
Give sales records to review.
Choose records that fit the people and companies your business serves.
Add research audiences.
Keyword Intent Engine.
Reach people researching what you sell across the web, including before they visit your website. Meta has direct sync. 365Leads provides ready-to-load audience files. You upload them to Google Ads and LinkedIn. Programmatic ad networks receive audience output.
Review company and role details.
Enrichment.
Review which fields are populated before selecting a record for ads or sales follow-up. Some details may be unavailable.
A few good questions.
Yes, when 365Leads can make a confident person match. Check the identity in each record before using it for follow-up.
Starter covers 1 website. Growth covers 3 websites. Enterprise website coverage is scoped. The individual Visitor Intelligence product covers one website. The additional website and audience list product extends existing coverage to another website.
Yes. Google Sheets receives a direct sync.