Knowledge base
Docs & field reference
Operational guides for building audiences and choosing the right fields for each activation channel.
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Integrations & destinations
CRM routing (HubSpot, Salesforce, GoHighLevel), Meta and Google Ads audiences, Zapier automation, and HTTP webhooks—security, dedupe, and field reminders before go-live.
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Intent scoring & definitions
What intent means in the product, how topics and sessions contribute, recency and thresholds, score vs. static lists, and low / medium / high bands for sales and marketing alignment.
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365Leads vs ZoomInfo & Apollo
365Leads vs ZoomInfo, 365Leads vs Apollo, and ZoomInfo or Apollo alternatives — intent data platform and buyer intent software vs. traditional sales intelligence and outbound prospecting.
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Fields guide
Which fields to use by use case — outbound call, cold email, ads, direct mail — with validation and accuracy tips.
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Datasets, terminology & data quality
Online primary dataset, offline skiptrace, scrape-trace, terminology, field explanations, phone and email QA, and SKIPTRACE_MATCH_BY tuning.
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Compliance & channel use
Operational guidance for email, dial, direct mail, and ads—DNC and field constraints, not a substitute for legal review.
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