Keyword Intent Engine builds audiences from research into the products and services you sell, including before a website visit.
Starter, Growth and Enterprise include Enrichment, which adds company and role details to help your team review records.
Identify people and companies visiting your website.
A small snippet of code on your website lets 365Leads identify visiting people and companies when it can make a confident match.
Some website matches identify only the company. Not every website visitor is identified.
Prepare records for your sales team.
Visitor Intelligence.
Review matched people and companies against the markets your sales team serves.
Enrichment.
Use the available industry, size, location and role details to decide which records sales should review.
Keyword Intent Engine.
Choose separate research topics for each product or service you advertise.
Send records to your CRM.
Use automated workflows or export to send records to CRMs such as HubSpot and HighLevel.
Check who fits before sales follows up.
| Question | What to check | How it helps sales |
|---|---|---|
| Does this company fit our buyers? | Industry, company size and location. | Choose companies in industries you serve. |
| Does the research relate to what we sell? | The topics people are researching. | Decide which products or services to discuss. |
| Does the record have what sales needs? | Available company and role details. | Choose who should review the record and what needs checking. |
Prepare your audience for each ad platform.
Meta is the only ad platform with direct sync. 365Leads provides ready-to-load audience files. You upload them to Google Ads and LinkedIn. Programmatic ad networks receive audience output.
Assign someone on your team to upload audience files and review campaign results.
Give sales a clear list to review.
Define your target companies.
Agree the industries, company sizes and locations that fit what you sell.
Check the company and role.
Check whether the website visitor record identifies a person, a company, or both. Use the available details to prepare follow-up.
Send records to your outreach tools.
365Leads workflow actions send records to Klaviyo, Instantly, HeyReach, ManyReach, Apollo and Clay.
Review what happened.
Use your CRM to see which records led to replies, meetings or sales. Use those results to refine who you target.
Research signals interest in a topic. It does not establish that someone is ready to buy today.
Measure ads and follow-up in your own business.
Use your ad reports and CRM to review campaign responses and sales follow-up.
- Which research topics bring relevant responses.
- Which company records sales accepts for follow-up.
- Whether records have the company and role details sales needs.
- Replies, meetings and sales recorded in your CRM.
- How quickly your team follows up with selected companies.
Use these results to refine your audience topics and the records sales reviews.
Put your audience to work in ads and sales.
Use research audiences in ad campaigns for the products or services people are researching. Review contact and company records in your CRM to choose who receives sales follow-up. Google Sheets receives a direct sync for spreadsheet review.
Bring your target companies, website and CRM to a demo. We can show you how Visitor Intelligence, Keyword Intent Engine and Enrichment fit your sales process.
A few good questions.
New data arrives daily. At the start, audiences can include research from up to 10 days earlier.
No. A website match that identifies only a company leaves the individual visitor unidentified.
Check which identity the record contains and whether the available company and role details fit your market.
Yes. The individual audience list holds up to 5,000 contacts. It is billed monthly. Initial setup is included.