Keyword Intent Engine builds audience lists of people researching what you sell, including those who have not visited your website.
Meta is the only ad platform with direct sync. 365Leads provides ready-to-load audience files. You upload them to Google Ads and LinkedIn. Programmatic ad networks receive audience output.
Understand the topic behind the activity.
Read the topic behind each record to understand how the research relates to your offer.
Research shows interest. It does not establish that a person or company is ready to buy.
What to check in the research.
| Question | What to review | Why it matters |
|---|---|---|
| What are people researching? | Topics related to your products or services. | Check whether the topic is relevant to the campaign you are planning. |
| How closely does the topic fit? | Whether the research concerns your type of product or service. | A broad topic may include people your offer does not suit. |
| How recent is the research? | Audiences reach back up to 10 days at the start. New data arrives daily. | Review the research period alongside the topic. |
Connect the research to your offer.
Broad topics.
Choose a topic that describes your type of product or service.
Product comparisons.
For research about comparing options, explain the features relevant to that comparison.
Keep audiences for different products separate so the ad relates to the topic.
Use the research to choose who sees your ads.
Set up your audience.
Initial setup is included with every package.
Prepare your landing page.
Explain the offer to someone discovering your business for the first time.
Match the ad to the research.
Explain the product or service people are researching. Give them a clear reason to visit your website.
Prepare sales follow-up.
Use the available company and role details to decide which records need sales review.
Review campaign responses.
Use your ad reports and CRM to review responses to each audience.
Plan audience delivery and record handling.
Set a schedule for audience file uploads. Records reach CRMs such as HubSpot and HighLevel through automated workflows or export.
Google Sheets also has direct sync for teams that review records in a spreadsheet.
Choose how to start.
Keyword Intent Engine.
Choose an audience list on its own or a plan that includes audience lists.
Visitor Intelligence.
Buy visitor identification for one website, or add identification on another website with an audience list to your existing coverage.
Enrichment.
Starter, Growth and Enterprise include company and role details. Enrichment is not sold separately.
A few good questions.
No. Audience membership can come from research beyond your website. Choose topics that describe your offer; Visitor Intelligence is a separate product.
It gives you a subject to use when choosing the audience and message for a campaign.
Yes. The individual audience list holds up to 5,000 contacts. It is billed monthly.
Bring the product or service you want to advertise and the ad platforms you use.