A small snippet of code on your website enables visitor identification.
Starter, Growth and Enterprise include Enrichment with company, industry, size, location and role details.
How Visitor Intelligence works.
Choose the website.
Identify which website you want to cover and who manages its code.
Review matched people and companies.
Check whether the available identity fits the customers your business serves.
Add details for follow-up.
Choose who to target and follow up with using company, industry, size, location and role details added to your records.
Send selected records to your CRM.
Use automated workflows or export to send records to HubSpot and HighLevel.
What to look for in a record.
| Record detail | How your team can use it |
|---|---|
| The person or company visiting your website, when confidently matched | Decide whether the record belongs on your target list. |
| Company details added with Enrichment | Review which business the record describes. |
| Industry, when available | Check whether the business is in a market you serve. |
| Company size, when available | Compare the company with the businesses you sell to. |
| Location, when available | Choose the sales territory or team for follow-up. |
| Role details, when available | Check which roles are relevant to your offer. |
Prepare follow-up from the available details.
Use company and role details to choose a relevant product or service to discuss.
What 365Leads provides.
What gets identified.
365Leads identifies visiting people and companies when the match is confident. Some website matches identify only the company. Not every website visitor is identified.
Enrichment details when available.
The company and role details available through Enrichment can vary from record to record.
Records for sales workflows.
Sales can use 365Leads records in follow-up workflows built with Zapier, Make or n8n. Records reach these tools through an HTTP workflow step.
How many websites are covered.
Starter covers 1 website. Growth covers 3 websites. Enterprise website coverage is scoped. The individual Visitor Intelligence product covers one website. The additional website product includes visitor identification and an audience list.
Send audiences to your ad platforms.
Meta receives a direct sync. 365Leads provides ready-to-load audience files for you to upload to Google Ads and LinkedIn.
Programmatic ad networks receive audience output.
A few good questions.
Yes, when there is a confident person match. A company-only website match leaves the individual visitor unidentified.
Yes. Visitor Intelligence for one website is available as an individual product. You can extend existing coverage to another website with an audience list included.
Keyword Intent Engine identifies people and their companies researching what you sell across the web, including before they visit your website.
Yes. Records sync directly to Google Sheets.