Recommended fields by use case
| Use case | Source fields | Validation and mapping notes |
|---|---|---|
| B2B outbound call | SKIPTRACE_B2B_WIRELESS; SKIPTRACE_B2B_LANDLINE | Use B2B skiptrace phone fields. Review SKIPTRACE_B2B_MATCH_BY = COMPANY_ADDRESS. Confirm the phone aliases against your export schema. |
| B2B cold email | BUSINESS_EMAIL; BUSINESS_EMAIL_VALIDATION_STATUS | Select Valid (ESP). Optionally check BUSINESS_EMAIL_LAST_SEEN within roughly 30 days. Apply any additional verification required by your sending workflow. |
| B2C outbound call | SKIPTRACE_WIRELESS_NUMBERS; SKIPTRACE_LANDLINE_NUMBERS; DNC | Review DNC and all required suppression checks. Use NAME and ADDRESS matching through SKIPTRACE_MATCH_BY where appropriate. Missing suppression data is not clearance to contact. |
| B2C outbound email | PERSONAL_EMAIL; PERSONAL_EMAIL_VALIDATION_STATUS | Select Valid (ESP), with an optional PERSONAL_EMAIL_LAST_SEEN freshness filter of roughly 30 days. |
| Direct mail | SKIPTRACE_ADDRESS; SKIPTRACE_MATCH_BY | Review NAME and ADDRESS matching for the postal record. |
| Meta Ads | PERSONAL_EMAIL; BUSINESS_EMAIL; MOBILE_PHONE; SKIPTRACE_WIRELESS_NUMBERS; SKIPTRACE_LANDLINE_NUMBERS | Prepare permitted identifiers with destination-required normalization and SHA-256 hashing where applicable. Additional fields listed for matching include first/last name, gender, age and state; send only those permitted and needed. |
| Google / YouTube Ads | SHA256_PERSONAL_EMAIL | Use this hashed-email field only within the applicable customer-list format and policy requirements. |
| Programmatic ads | SHA256_PERSONAL_EMAIL | Confirm the receiving platform accepts this identifier and the intended audience use. |
Resolve the field names before mapping
Keep validation separate from permission
A validation label describes a data-quality signal. It does not guarantee delivery, establish permission to contact someone or remove channel restrictions. Use the relevant field labels together with freshness, suppression and destination requirements.