Compare coverage for your audience
Start with the people and companies you want to reach. Compare each provider's coverage for that audience.
Identity and match quality
| Question | Evidence to request |
|---|---|
| Does a website visitor record identify a person, a company or both? | A sample export showing the identities available in each record. |
| Which details are available? | A sample export showing which company, industry, size, location and role fields are populated. |
| Is every website visitor identified? | An explanation of when website visitors are identified and when only the company is identified. |
Intent and activation
- Compare research audiences from across the web with records of visitors to your website.
- Ask how far back audiences reach at the start and how often new data arrives.
- Check whether each destination receives a direct sync, a file you upload or records through an automated workflow.
Commercial fit
Compare the current written offers for your expected usage, users, modules, exports and required implementation support. Keep the assumptions consistent across providers.
Can this replace an existing provider?
That depends on the audiences and records your team needs. Check the available fields and delivery methods for your ad platforms and CRM.
How should we compare exports?
Compare sample exports to see which fields are populated. Confirm how records reach your CRM and which ad platforms require audience files.